Today, the Professional Fighters League (PFL) unveiled a significant media rights agreement with SuperSport, the predominant broadcast network across Sub-Saharan Africa. This deal encompasses the distribution of both PFL and Bellator events on SuperSport’s channels.
The collaboration initiated with an recent start, allowing fans in the region to experience the debut of the PFL Europe Season 2024 on March 7. This premiere event featured a headline bout between Cedric ‘The Best’ Doumbe and Baissangour ‘Baki’ Chamsoudinov at Paris’ Accor Arena.
SuperSport, known as Africa’s leading sports broadcaster, will host a comprehensive range of PFL events. This includes live broadcasts of PFL PPV Super Fights, PFL Europe, and the newly introduced PFL MENA, ensuring fans across Africa have access to top-tier MMA action.
In 2025, PFL is poised to introduce its third international league, PFL Africa, in collaboration with Francis Ngannou, dubbed the world’s most dominant combat sports figure and heavyweight champion. Ngannou will take on roles as both an equity holder and Chairman of PFL Africa, aiming to establish the league as the continent’s foremost MMA organization. PFL Africa plans to host events in major African countries during prime time to cater to the growing demand for high-quality MMA content, with more specifics to be disclosed later.
James Frewin, PFL’s Senior Vice President of International, expressed excitement about entering the Sub-Saharan African market, emphasizing its significance in PFL’s ongoing global growth strategy. The partnership with SuperSport is expected to provide year-round access to elite PFL and Bellator MMA programming to viewers throughout the region.
“Sub-Saharan Africa represents a priority market for the Professional Fighters League as we continue our rapid global expansion. We’re thrilled to partner with SuperSport so viewers across the region can watch premium PFL and Bellator MMA content all year-round on SuperSport.”
Unique in the MMA landscape, PFL features a sports-season format that includes a regular season, playoffs, and championship bouts annually. It boasts a roster where 30% of its fighters are ranked within the top 25 in their weight classes globally, a statistic that mirrors the UFC’s. With ambitious plans to become the “Champions League of MMA,”
PFL is developing additional international leagues and stands at the forefront of technological innovation in the sport. Its proprietary PFL SmartCage enhances the viewing experience with advanced analytics, real-time betting, AI scoring, and more. PFL enjoys prime-time exposure on ESPN/ESPN+ in the United States and has a broadcast footprint that spans 150 countries through 20 leading media partners.
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